Strategic Outreach Planning

A targeted, results-driven, strategic outreach plan is your roadmap to growth and success.

Mountain View Marketing can expand your client/customer base and help you develop a more profitable bottom line!

  • Assess your current position in the marketplace and identify your key target markets
  • Determine the best outreach tools and channels to penetrate your target markets most effectively and affordably
  • Define your value propositions which answer the questions: What sets you apart from your competition? Why choose your company over others? What unique assets do you provide to your clients or customers?
  • Work closely with you to determine your specific goals and objectives and corresponding timeframes
  • Create a menu-driven, strategic outreach plan that includes the best mix of outreach (marketing, advertising, public relations, social media, and web) for your business that can be implemented in phases as your budget permits
  • Evaluate your plan regularly to ensure it is responsive to current economic conditions, trends, and the latest developments in technology and revise your customized plan as needed

Liz Johnson has a wealth of knowledge in the advertising and marketing arena.  She’s an expert in these fields and gets the job done.  I highly recommend her!!

Barbara AlihosseiniOwner, New England Transcript Services of Boston, Inc. - Saugus, MA

We have been very pleased with Liz Johnson and the Mountain View Marketing Team. They have done a wonderful job creating MOOD Remedies brochures, LOYAL Remedies brochures, advertising campaigns, and newsletter templates. Liz and her team are knowledgeable, creative, and responsive. They work hard to provide excellent client service. We highly recommend Liz and Mountain View Marketing.

Meggan AbboudCEO, MOOD Remedies and LOYAL Remedies - Washington, VA

Mountain View Marketing makes a huge difference in creating a professional image for a company. The ads are top of the line. Clean, striking and effective! People are constantly commenting that they saw my ads— that’s what I want being a Realtor!”

Tammy RoopRealtor, CENTURY 21 New Millennium

Liz Johnson and Mountain View Marketing are top notch! Digital marketing professionals and experts in the field of strategic planning to help businesses of shapes and sizes to increase traffic, and sales while also improving brand image! One of the best and in-depth consultations with a marketing company I have ever had!

Mark McClatcheyVice President, Business Development PayTech Trust - Chantilly, VA

Liz worked tirelessly and with great patience to create a marketing tool that met the unique needs of our company and enabled us to provide our clients with a concise description of our products in an impressive presentation.


Liz Johnson and Mountain View Marketing have been crucial in helping me frame my marketing/outreach strategies. Liz is a wealth of knowledge in her field and willing and eager to collaborate when I want a more hands-on approach. I made a GREAT decision to contact Liz and will continue working with her.

Chris Angrisani Artist & Political Cartoonist - Washington, DC