Effective Branding & Outreach Workshop

Liz Johnson, President & Principal Consultant

Liz Johnson, president & principal consultant of Mountain View Marketing, taught an Effective Branding & Outreach Workshop on Friday afternoon, March 1st to the nine best-selling romance authors who were in town for Romancing Rappahannock 2019.

Authors included A.L. Jackson, Tia Louise, Mia Sheridan, Kate Stewart, Katy Regnery, Emma Scott, Ilsa Madden-Mills, Carey Heywood, and Pam Goodwin.

Liz addressed the components and role of your successful brand, keys to a successful brand strategy, branding mistakes to avoid, and what to include in an effective strategic outreach plan.

Also, she shared the best days and times to post on Facebook, Instagram, Twitter, and LinkedIn based on the latest research and the subliminal value of color in branding.