Strategic Outreach Planning
A targeted, results-driven, strategic outreach plan is your roadmap to growth and success.
Mountain View Marketing can expand your client/customer base and help you develop a more profitable bottom line!
- Assess your current position in the marketplace and identify your key target markets
- Determine the best outreach tools and channels to penetrate your target markets most effectively and affordably
- Define your value propositions which answer the questions: What sets you apart from your competition? Why choose your company over others? What unique assets do you provide to your clients or customers?
- Work closely with you to determine your specific goals and objectives and corresponding timeframes
- Create a menu-driven, strategic outreach plan that includes the best mix of outreach (marketing, advertising, public relations, social media, and web) for your business that can be implemented in phases as your budget permits
- Evaluate your plan regularly to ensure it is responsive to current economic conditions, trends, and the latest developments in technology and revise your customized plan as needed
Strategic Outreach Planning
Tailored to your goals and objectives, target markets, and budget—your roadmap to growth and success
Commercials & Videos
Strong visual tools captivate your audience and highlight what sets you apart from the competition, bringing your brand to life
Branding & Rebranding
Your firm’s authentic, value-driven identity promoted in the marketplace on platforms and channels to maximize the return on your outreach investment
Websites
Well-designed, well-written custom websites engage your prospects and highlight why your company should be their choice for services or products
Marketing
Creative actionable campaigns, collateral, and content marketing support your brand and successfully promote your business
Social Media
Custom-designed pages and channels showcase your brand, tell your story, engage your prospects, generate leads, and cultivate customer loyalty
Advertising
Innovative, engaging, mobile, online, and print ads deliver results
Media Interview Training
Valuable tools, tips, and protocols maximize the outreach benefits of your television, radio, magazine, or newspaper interview
Public Relations
Well-crafted press releases showcase your business in a newsworthy way
Writing & Editing
Customized, well-branded text delivers your message effectively in newsletters, magazine / newspaper articles, annual reports, presentations, and speeches