Businesses of all types and sizes need to ensure that their outreach investment yields a
superior return. Here are some tips to help you develop marketing and advertising that will
achieve this goal.
►Engaging—your marketing and advertising needs to capture attention within the marketplace
and engage prospects with your company and your services or products. You have only a few
seconds to engage your prospects and entice them to read further, learn more, or connect with
you on another platform. Make sure your outreach is well written and designed to achieve this
►Targeted—be sure that your marketing and advertising is created with your target market
clearly in mind. Speak their language. Communicate items that are of primary importance
and value to them. Create a design that will be visually appealing to them. Although you are
reaching out to a broad audience—your target market prospects should get the sense that you
are speaking directly to them.
►Value Propositions—the strengths and unique assets that set you apart from your competition
should be presented effectively in your marketing and advertising. Your value propositions
answer the question—why choose your firm over the competition? Ensure that they are woven
into every form of your outreach.
►Call to Action—what do you want your target market prospects to do? Is that clear and
compelling in your outreach? Make taking the next step to connect with your business an easy
one for your prospects.
Ask the following questions as each outreach component for your business is created:
►Is this outreach piece engaging?
►Does it speak clearly to our target market prospects?
►Do our value propositions come through effectively?
►Is the call to action clear and compelling?
If you can answer yes to the four questions above for each of your outreach components—you
can be assured that your business will achieve a superior return on your outreach investment.